a&bé x anna bé

Social Media Assistant Manager: DALLAS, TX or DENVER, CO

We’re a&bé bridal shop + anna bé bridal boutique — home to a good time & a good dress! We’re a small collective of 15 bridal boutiques creating the most fun bridal experience for brides looking for anything but the ordinary. We connect modern, free-spirited, & romantic brides with a curated collection of unique designers.

The Role:

We’re seeking a talented Social Media Assistant Manager who gets our vibe — someone who can amplify our authentic, no-fuss brand voice while scaling our organic social media presence across all 15 locations with a lean, efficient approach. You’ll be the creative and analytic engine behind our social community that makes brides stop scrolling and think “this is my place!” You’ll work in a scrappy, results-driven environment (doing more with less, while making weddings more fun for everyone). This role reports to the Marketing Director and collaborates cross-departmentally (store teams, marketing, sales, design).

Responsibilities:

Social Media Strategy & Execution

  • Partner with the Marketing Director to refine and execute an organic social media strategy across Instagram, TikTok, Pinterest, and Facebook that aligns with business goals

  • Stay ahead of social trends, new platform features, algorithm shifts to continue our reputation as the original bridal industry disrupter

  • Develop and execute seasonal or campaign-specific social media strategies to drive engagement and create buzz around key moments for the brand

Team Leadership & Management

  • Lead and support two Jr. Social Media Specialists by assigning tasks, providing feedback and training, and ensuring brand consistency across channels and feeds

  • Serve as point of contact for our 15 shop teams: support their local feed needs, coach store managers on content best practices, enable local content generation (in-store shoots, stories, channels)

  • Provide routine training to store teams on social media best practices for content creation and communication management

Content Creation & Curation

  • Create compelling, on-brand content (photo, video, short-form, static posts) tailored to each platform

  • Oversee the visual aesthetic of multiple feeds—ensure consistent brand look and feel while capturing the unique personalities of each location

Campaigns & Promotions

  • Support influencer campaigns by managing influencer partnership communication, planning, deliverables and tracking

  • Collaborate with Marketing Director to integrate social media into broader marketing campaigns (email, in-store promotions, events) and contribute to overall go-to-market strategy

Analytics & Reporting

  • Manage and grow all company feeds across platforms while partnering with the Marketing Director to establish follower growth, reach, engagement, and conversion metrics

  • Analyze and adjust social media strategies based on performance data and emerging trends to ensure continuous growth

  • Conduct competitor and trend analysis to keep brand competitive in the wedding/social space

  • Present findings and recommendations to leadership (CEO, Marketing Director) and store management

Collaboration & Brainstorming

  • Participate in the strategy and recommendations for accounts and campaigns

  • Lead brainstorming sessions to generate content ideas for seasonal or brand-specific initiatives

  • Collaborate effectively with local shop teams on local business related initiatives and needs

Miscellaneous Responsibilities

  • Build community through responding to comments and direct messages from our brides across all platforms

  • Regularly train shop managers on social media management and content creation best practices

  • Assist in planning and execution of annual photoshoots (logistics, creative collaboration, asset capture)

  • Coordinate with external photographers/videographers for styled shoots that can be used for content

  • Miscellaneous responsibilities tasked by management that is deemed necessary

What We’re Looking For:

EXPERIENCE & SKILLS:

  • 2-3 years of hands-on social media management (brand side preferred) with experience in executing, scaling and optimising social channels

  • In-depth knowledge of organic Instagram, TikTok, Pinterest and Facebook strategies

  • Familiarity with social-media management tools (e.g., Hootsuite, Sprout Social, Later) and design/editing tools (Canva, Adobe Creative Suite)

  • Experience managing influencer or ambassador programs

  • Located in Dallas or Denver; ability to be on-site at one boutique once weekly (for filming, content creation, store team collaboration)

THE RIGHT ENERGY:

  • You’re naturally authentic, genuinely inclusive, & have an eye for what makes content shareable

  • You understand millennial & Gen Z communication styles & can create social media content and develop strategies that feel like a conversation with your best friend

  • You’re scrappy, resourceful, & can make magic happen with limited resources

  • You’re passionate about weddings, design or the bridal space (a plus, not mandatory)

PRACTICAL SKILLS:

  • Strong analytic mindset: comfortable interpreting metrics, using insights to optimise content & strategy

  • Excellent project and content-creation management skills: able to juggle multiple deliverables, timelines, channels

  • Excellent written and verbal communication skills; ability to present to leadership, collaborate cross-functionally, and train others

  • Comfortable with managing two Junior Social Media Specialists

NICE-TO-HAVE:

  • Bachelor’s degree in Marketing, Communications, or related field

  • Experience in retail/social + fashion/lifestyle space (especially bridal or weddings)

  • Basic video editing and short-form video production skills

GIVE ME THE GOODS:

  • We have a competitive pay | $58,000k - $65,000k

  • We offer health benefits for full and part-time employees

  • We have an awesome employee discount

  • Our stores are beautiful, inspiring places to work

READY TO APPLY?

WE ARE HIRING A SOCIAL MEDIA ASSISTANT MANAGER IN THE FOLLOWING LOCATIONS: DALLAS OR DENVER

  • don’t be shy — tell us all about you and what would make you a valuable member of our team 

we are an equal employment opportunity employer and welcome job applications from all qualified individuals without regard to their race, color, religion, national origin, or sex.