SOCIAL MEDIA PRINCIPLES

The purpose of a&bé digital properties and social media platforms are to: establish a strong marketing presence within the bridal community, connect with our customers and provide inspiration, develop mutually beneficial partnerships with international designers and professional vendors, and to establish our style as industry trendsetters. All of our social media efforts strive to serve this purpose.

We work to make certain commitments concerning how we interact with our community and with each other. These commitments apply to interactions that occur in the shop, on the phone, through email and on our social media platforms.  

1. The a&bé brand will be transparent in every social media engagement.

2. a&bé will protect our consumers’ privacy in compliance with applicable Privacy Policies.

3. a&bé will respect copyrights, trademarks, rights of publicity, and other third-party rights and work to give credit to these parties wherever appropriate.

4. a&bé will be responsible for our professional relationships and will not knowingly align ourselves with any organizations or websites whose values are not in line with our own.

5. a&bé will reasonably monitor our behavior in the social media space, establish appropriate protocols for establishing our social media presence, and keep appropriate records of our participation as dictated by industry best practices.

6. a&bé may alter the photos to match our social media aesthetic. If you would prefer us not to, please let us know. We respect our vendors and their art, and want to ensure our community feels comfortable with our social media use.